Cosmetic Dentist Social Media Marketing Case Study

At GTK Solutions, we work with several clients in the Healthcare industry – from cosmetic dentists to med spas, to medical clinics, specialists, mental health doctors, plastic surgeons and even health clubs. Often we get asked what the results of our social media marketing campaigns are so we decided to do a few blog posts (more to come soon) that share case studies of clients we’ve worked with.

The first case study is with a cosmetic dentist. Here’s the bottom-line:

Referral Campaign Adds 580+ Patients In Six Months

Please note that are agreements are for 12 months. We have a 99% renewal rate – meaning that 99% of the people that sign up with us for 1 year, sign on for a second year. We do a 12 month agreement because as we’ve said many times before:

Social media is a marathon, not a sprint.

Our results grow over time. The results after 9 months and after 12 months will be substantially larger than what we’ve seen over the past 6 months – thus the reason our clients sign up for a second year. The second year of our campaign is even bigger and more fruitful than the first. Let’s take a look at this case study:

Category
Healthcare, Cosmetic Dentistry

Challenge
This Dallas based multi-­‐location cosmetic dentistry practice was facing a typical challenge. The poor economy had led to a decline in patients, especially those seeking cosmetic procedures, which are costly and usually not covered by insurance.

Solution
Realizing the importance of communicating with existing patients and managing the practice’s reputation, we began using social media to accelerate the natural referral process while encouraging patients to leave positive reviews on social sharing sites.  The results were staggering. The website experienced a 167% increase in unique visitors, bringing
the total website traffic to over 8,000 unique visits and over 580 new patients within six months.

6 Month Results
167% increase in Unique Visitors
Over 580 appointment requests
Over 1000 new Facebook “likes”
Over 700 new Twitter “followers”

It’s important to note that these are leads that we generate, not spam. If you’re a cosmetic dentist, we have a team of dedicated professionals ready to grow your business. We have sales team members in Georgia, Nashville, Dallas/Fort Worth, Portland and Salt Lake City ready to meet with you face to face. Contact us HERE for a free discovery meeting.

Related posts:

1. How Social Media Changed Small Business Marketing
2. 10 Laws of Social Media Marketing
3. 2011 Is The Year For Social Media and Your Business
4. Rifle Marketing (As Opposed to Shotgun Marketing)
5. Did You Get On Board With Social Media in 2010?

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