Don’t Waste Your Money

Are you wasting your money on traditional marketing? Do you spend more money on billboard, radio, TV, magazines, newspapers and direct mail pieces than on social media? In an earlier blog post, we discussed that “Social Media Marketing is not easy, quick or cheap.” Often times we meet with clients that have a dilemma on their hands. They are interested in social media marketing, but don’t want to give up their traditional marketing and the dollars they have allocated for traditional marketing.

We meet with clients all the time that pay the same or more than what we charge a month for marketing (so our cost fits their budget), however they make the mistake of seeing social media marketing as an add-on. They do the math and see double their costs because they try to add social media marketing without taking away or seriously cutting back their traditional marketing. Many are scared to leave their direct mail and radio spots behind, so they decide “they can’t afford” our services. Big mistake.

Let’s say you have X to spend a month on marketing. Invest X in social media marketing which has proven to be four times more effective than traditional media (Forrester Research). If anything, try it for a year. Stop paying your traditional marketing costs for a year and invest what you normally pay for marketing in the social media realm and see what happens. We know you’ll see a better return on investment and an increase in your business.

For example, Emily Dobell recently wrote, “Rather than using traditional method such as TV or print advertising, which can be expensive, many companies are turning to social media to market products and interact with consumers. And this tool appears to be perfect for companies looking to minimize risks whilst introducing its product to market.

Earlier this year cosmetics brand Swedish Skin launched its products using social media for 100 percent of its marketing.

With the view that social media ‘may well put an end’ to ‘expensive TV and print advertising campaigns’ Swedish Skin eliminated the middlemen, third party distribution companies, television advertising and ‘unnecessary’ business expenses.

Since the launch, the brand has continued to focus its marketing strategy solely online, and has heralded a ‘new era of more affordable skin care through social media marketing.’

The skin care company highlighted the affordability of social media marketing and online sales by successfully reaching customers on Facebook, YouTube and Twitter.

Its product reviews have been posted in video format on YouTube and are said to have been viewed over 115,420 times.

The cosmetics industry has seen a growing emphasis on the advantages of this type of marketing which was one of the topics explored at this year’s Sustainable Cosmetics Summit in New York.”

Trust us. Stop wasting your money on traditional marketing. Take the one year challenge and invest in SMM. You’ll thank us and never look back.

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