Rifle Marketing (As Opposed to Shotgun Marketing)

We understand: your marketing and advertising budget is small or has been cut. The economy has tanked. Business is slow or non-existent. Your struggling to keep things afloat and you think “Who has money for marketing?”

Often and unfortunately when a business feels the sting of the economy, the first place they cut is marketing. This should be the last thing you cut. It’s been said, “You need to spend money to make money.” Truer words were never spoken. If you want to increase  your business and gain new customers/clients, you’ll have to market your product or service. Please understand: marketing takes time and commitment. But, it can be one of the most cost-effective uses of time in your business. As marketing consultant Roy Young states in his article by the same name, “Marketing is the root of all income.”

The title of this blog (Rifle Marketing) is important because if you have a limited marketing budget, you really need to FOCUS it and concentrate your advertising dollars on social media marketing. Why? As we’ve stated before, “Social media marketing is CHEAPER and FOUR TIMES more effective than traditional marketing.” (Forrester Research)

Check out what the New York Times had to say last year: “For many businesses with Low ad budget, the Social Media Networking is their sole means of Marketing.” – New York Times (July 23, 2009)

Our advice? Instead of taking the limited amount of funds that you have and spreading it out across several marketing channels (shotgun marketing) – this could be a mixture of social media, direct mail, newspapers, billboards, magazines, TV and radio, etc. – take whatever you can afford and bet the house on social media. Put it all in the one area that gives you the most ROI and bang for your buck.

* Obviously, if you have a large marketing budget, you can afford to spread it around. This blog is intended to encourage those with a limited budget.

Related posts:

1. Don’t Waste Your Money

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